Business Sale Program

The “Business Sale Advocate” is a business sale support program designed for business sellers with identified buyers. Hire the expertise of a Business Sale Advocate to help sell your business successfully to your identified buyers and pay a fraction of traditional M&A cost of services.


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Business Sale Options

The “Business Sale Advocate” offers three different business sale support programs categorized by the size of the business and complexity of the deal. The complexity of a business sale increases with the size of a business as well as when the sale moves from a asset sale to a stock sale.


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Sell Your Business For More $

Selling your business successfully you need help with overseeing a buyers due diligence, negotiation, problem solving, processes & procedures, tax reduction & deal structuring. Utilize experienced & expert advice to achieve a successful sale.


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How to Sell my Business

A Low Cost Business Sale Support Program

How to Sell my Business to Identified Buyers Without Paying High Commissions?

American Fortune Mergers & Acquisitions firm Has Created A Low Priced Program For Facilitating The Sale of a Businesses to Existing Buyers, We Named It The “Business Sale Advocate”.

This program in conjunction with “How to Sell my Business” options provides support and guidance to businesses owners wishing to sell their businesses on their own to buyers already identified. The Business Sale Advocate Program was designed for business owners that want to sell their business without the costly traditional programs offered by Merger & Acquisition firms. Our program saves business sellers an average of $100,000 to $400,000 in commissions.

The Business Sale Advocate was developed as an alternative low cost program for business owners considering the sale of their business on their own. The Business Sale Advocates “How to Sell My Business” has launched several service options designed to assist small business owners in the task of selling their business. These services include exit planning, pre-sale preparation, valuation and sales price, marketing and advertising, screening buyers, due diligence, negotiations, closing the deal and ongoing assistance can be chosen separately or in packages to complete the advisory assistance an owner needs to successfully sell their business.

Most business sellers are unaware of the tactics utilized by buyers and their advisors. Many buyers will start by telling the seller that price and terms are no problem but as they start their due diligence they begin utilizing negotiation tactics to substantially reduce the purchase price. Some of these tactics include deliberate but indirect disclosing of the fact that the business is for sale to employees, competitors, customers, bankers and other parties. With the damage done the seller is willing to sell the business at a much lower price just to avoid business loss. Seller financing or Earn Outs are another area where many Sellers are mislead. Many buyers have no intention of paying off any or all of the Sellers Note or Earnout. The buyer and their attorneys are very skilled in drafting agreements that allow these buyers to get away with such gimmicks and yet appear to be ethical. Law suits filed by buyers against sellers are common, often these law suits are nothing more than ploys for the buyer to get back some of the money they paid the seller. There are many others tactics to watch out for. Since business owners typically sell a business once in their life time they do not have the experience or expertise to protect their interests or negotiate a good and fair deal for themselves. Your best bet is to obtain the assistance of a expert with good experience and expertise to help you with the sale.

The whole point of Business Sale Advocate is to empower small business owners with best practices of how to sell a business without the costly intervention of a business broker. It can be done and it can be done well. But, no matter your skill set, if you want to sell your business for sale by owner you will need to stay focused! Where you choose to spend your time and energy will determine how successful you are at selling your business. Below are the most important areas to focus on in the “How to Sell My Business” program.

  1. Best practices of how to my business recommends that you prepare to sell your business well in advance

    Don’t wait until the business must be sold, for either economic or emotional reasons. Pressure to sell a business creates anxiety and can force a company into accepting a deal that’s not good for the seller–or for the buyer. Proper planning to sell a business should begin at least 3 years before it goes on the market. This gives you time to, 1) devise a plan for being thoroughly ready, 2) collect materials you may not already have prepared (a business valuation, documented processes & procedures, etc.) and, 3) maximize your asking price. Be sure records are complete for at least 5 years back and be current on all accounting and legal matters.

  2. As much as possible, carry on business as usual.

    Don’t become so obsessed with the sale of your business or a buyer’s interest that attention wavers from day-to-day demands which will affect sales, costs, and profits. Since the selling process could take as long as a year, you need to keep a healthy and steady business.

  3. Price it right!

    A business owner’s natural tendency is to overprice their business. It happens all the time. While the inflated price looks great to the owner (you), buyers won’t express any interest. They don’t want to spend time negotiating down to a price that is more reasonable, so overpriced businesses for sale will sit on the market a long time and, perhaps, not even sell. Due to this, it’s best to involve others when setting your business’s sale price. The term “others” could include additional executives from within your company, a trusted accounting firm or a business broker who knows how to value a business. Should you seek any outside professional service to value your company, there will be a cost. This will most-likely be made-up for with a quick sale at the right price and terms.

  4. List furniture, fixtures and equipment.

    Buyers will want a complete list of equipment and will inspect it to ensure everything is in good working order. Take the time to do these inspections prior to selling your business. Polish things up, have maintenance and repairs completed prior to putting your business on the market. This will give the prospective buyer less leverage for negotiating when the time comes.

  5. Obtain a professional third party valuation.

    No one wants to spend unnecessary money when they are preparing to sell their business, but the facts behind the effectiveness of hiring a business broker to independently value a business cannot lie. According to a recent study, companies that utilized a third party valuation when selling a business had an 80% chance of selling at a higher price. Those that didn’t choose to use a valuation not only missed out on a higher sale price, they reduced their chance of selling at all! The same study concluded that organizations that don’t use a business valuation or a business broker only stand a 17% chance of selling.

  6. Present a great appearance.

    Nice looking businesses sell first! Buyers deduct large amounts from their offering price for businesses that are in less-than-top-shape. Keep the premises neat, clean and in good repair and if it’s not, clean things up before going to market.

  7. Offer an attractive lease.

    Buyers will want a quality lease on the business’s space. Whether the existing lease is assigned or a new lease is drafted, make this an attractive aspect of the deal.

  8. Best practices of how to sell my business is to have a good reason to sell.

    Cautious buyers will want to know why the business is being sold. Primarily because they want assurance that there is nothing wrong with it. Rather than hope such a topic won’t come-up, address it first and have a good answer ready. Even if the reason notes some business troubles, the buyers will appreciate up-front honesty and can proceed in discussions knowing they’re dealing with an honest owner.

  9. Best practices to sell a business is to have no surprises!

    Give interested buyers ALL the facts up front. Most negatives can be overcome if known by all parties from the beginning.

  10. Sign a covenant not to compete with the buyer.

    A legitimate concern for buyers is the possibility that the previous owner may become a competitor of theirs after the business sells. Offering to sign a non-compete that includes an appropriate limit on the proximity and time frame of such competition is appreciated by buyers and is also considered reasonable within business negotiations.

  11. Best practices to sell a business is to be flexible!

    Keep the ball rolling once an offer has been made. Study it closely. Just because the offer’s price may be lower than desired, the offer may have other points that will offset it such as higher seller financing payments or interest, a consulting agreement, more cash upfront than was anticipated or a buyer that the business is comfortable with. If a counter-offer is necessary, do so only on those points that are of highest importance. Be willing to negotiate for a win-win in order to sell your business.

  12. Best practices of how to sell my business is to negotiate professionally.

    When you begin working with an interested buyer, plan your negotiation strategy successfully. We strongly advise spending a little money at this point just to get the input from a business advisor’s perspective. Negotiating strategy isn’t everything, but is is probably the most significant factor in the success of selling your business. Remember, your goal is to sell, not to beat the buyer at some negotiation game. You and the buyer should work as a team to get to a closing. Don’t allow yourself to get bogged down in disputes with your buyer. Don’t allow your ego to distract you from satisfying your underlying need to sell. Work with your buyer as an ally. Focus on interests, not positions. Generate a variety of solutions before deciding what to do about any particular problem. Try to resolve the toughest issues with objective criteria, independent standards and market norms.

  13. Best practices of how to sell my business is to wrap it up quickly.

    Even the best buyer prospects can change their minds overnight. After the buyer makes a commitment to buy, get an offer to purchase in writing and a sizable, non-refundable earnest money deposit. After the offer to purchase agreement is signed, close as soon as possible. Your business isn’t sold until the money is in your hand. Make sure the check clears before you set plans in motion for that well-deserved vacation.

Why pay 5-10% commissions to merger & acquisition advisors on the sale price of your business. Utilize "Business Sale Advocate" program and experience superior expertise, support and low prices.

Clients utilized Business Sale Advocate's Best Practices in "How to Sell my Business" in the following areas of the USA: Columbus Ohio, Atlanta Georgia, Lexington Kentucky, Bowling Green Kentucky, Nashville Tennessee, Memphis Tennessee, Cincinnati Ohio, Dayton Ohio,Toledo Ohio, Los Angeles, Cleveland Ohio, Pittsburgh Pennsylvania, Baltimore, Maryland, Indianapolis Indiana, Chicago Illinois, Detroit Michigan, Flint Michigan, Tampa Florida, St. Louis Missouri, Kansas City Kansas, Des Moines Iowa, Minneapolis Minnesota, Louisville Kentucky, Oklahoma City, Oklahoma, Dallas Texas, Fort Worth Texas, Denver Colorado, San Francisco California, Salt Lake City Utah, Phoenix Arizona, Lexington Kentucky, Los Angeles California, San Diego California. Our corporate offices are located in Los Angeles, California, Louisville, and Kentucky.

"How to Sell My Business Without Paying 5% to 10% Commissions"

How to Sell My Business

1. What is a business buyer looking for when reviewing a seller’s financials?

Clean financials and a solid EBITDA (Earnings before interest, taxes, depreciation, and amortization). Business buyers are attracted to businesses within healthy industries that have the greatest potential for growth.

2. What are the best ways to improve a business’s market value and how to sell my business?

Before selling a business, it's wise to spend time maximizing it's value. The following list will give owners a running start on, what can be, a labor-intensive task.

  • Standardize and document all company procedures
  • Eliminate liabilities or liens and resolve any outstanding litigation
  • Investigate transferability of leases and sales/supplier contracts
  • Perform maintenance on company equipment to ensure good operating condition
  • Secure key employees with employment contracts
  • Eliminate under-performing employees from payroll
  • Equip management team with the skills and knowledge to operate without current ownership
  • Minimize reliance on a few big customers for a majority of sales
  • Freshen-up and clean the business facility
  • Complete a thorough exit plan
  • Have clean, verifiable financial statements (for the past three years) ready for review.

3. What are 5 ways to improve cash flow?

  • Reduce excess inventory
  • Collect on any outstanding receivables
  • Re-negotiate key supply contracts to include more favorable terms
  • Eliminate/reduce personal expenses on your income statements
  • Ensure financial controls are establishes and adhered to

4. Do you know what legally needs to be disclosed to potential business buyers?

This question is more rhetorical...designed to get you thinking. There is not some magical list a seller checks off to make sure they've disclosed all the right information, but there should be. Business Sellers with the best of intentions can innocently fail to disclose everything pertinent to running a business and find themselves in court when things go wrong for the new owner.

To alleviate this, error on the side of disclosing too much. If there are unattractive or troubling aspects to the business, be up-front about them. Take the initiative to disclose the situations (and how they are being resolved) before the prospective buyer has to pull it out of you.

Part of The Business Sale Advocate process when assisting with pre-sale preparation is to guide an owner through properly disclosing all the warts of a business. What you say, how and when you say it, all impact the impression of the buyer.

5. How to sell my business and prepare for tax liabilities?

Many businesses file their tax returns after taking full advantage of opportunities to minimize the taxes they must pay. Within the limits of the law, much can be written-off to reduce a business's profitability which, in turn, reduces the amount a company pays in taxes. This is great, until it's time to sell a business. Then, the opposite needs to happen...profitability needs to be maximized so an owner can achieve a higher selling price. This is a common situation for business owners.

To alleviate this problem, business owners should begin preparing a business for sale at least three years in advance. This will give them three years of historical tax filings that were prepared using accounting practices that maximize business profitability and business value .

6. How to sell my business successfully taking several years to prepare a business for sale.

To properly sell a business for the maximum value possible, a business owner should begin preparing a business for sale three to five years in advance of the desired close date.

It is most wise, however, to always be working towards maximizing efficiency and improving the various business aspects listed above. Ideally, an owner will cash in on their hard-work at some point and have planned in advance for selling their business but, unforeseen events (poor health, divorce, etc.) can quickly alter an owner's original intentions. Business Sale Advocate recommends that businesses maintain business exit plans and regularly review cash flow and market value factors.

Why pay 5-10% commissions to business merger & acquisition advisors to sell your business. Contact the Business Sale Advocate for help and experience low prices and superior expertise and support.

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